Brands & Markets
Brands stand for a predictable level of product and service quality. Truly successful brands also promise to go the extra mile in order to always meet evolving customer and market needs.
The Wacker Neuson Group distributes its products in Europe under four brands that have always been synonymous with the promise of excellence:
Outside of Europe products for the construction industry are distributed exclusively under the brand Wacker Neuson.
The Wacker Neuson brand …… is built on an unparalleled range of dedicated products spanning over 300 different groups, all featuring leading-edge technology and best-in-class design. The company specializes in concrete technology, soil and asphalt compaction, demolition and utility. Renowned in particular for its walk-behind/hand-held equipment weighing up to three tons and compact machines up 14 tons, Wacker Neuson is the ideal one-stop provider of light and compact equipment guaranteed to optimize its customers’ construction processes. The company is positioned as world leader in many product groups, particularly in European and US markets. The Wacker Neuson brand is synonymous with quality, reliability, durability and service excellence.
The Kramer Allrad brand ...… All-wheel drive wheel loaders and tele wheel loaders with outstanding levels of maneuverability, stability and excellent off-road capabilities. The subsidiary Kramer-Werke GmbH is market leader for compact wheel loaders in Europe. Kramer-Werke GmbH also manufactures telescopic handlers for CLAAS Global Sales GmbH. These machines are distributed in the agricultural sector under this brand.
The Weidemann brand ...… Small, extremely versatile, robust, articulated wheel loaders and telescopic handlers for the agricultural industry. The Weidemann GmbH affiliate is market leader in Central Europe. It will continue to leverage other Group products to expand its agricultural portfolio in the future.