Competitive Strengths
The Wacker Neuson Group occupies a leading market position thanks to its business model, three strong brands (Wacker Neuson, Kramer Allrad and Weidemann) and its high-quality compact and light equipment portfolio. This assessment is mainly based on the following competitive strengths:
- Leading position across key markets
- Outstanding product quality
- Wealth of technical expertise and strong innovative drive
- High brand visibility
- Own global sales network
- Focused, flexible production facilities and sophisticated logistics
- Experienced management team